Hand-lettered text in sky blue is a combination of a lowercase script and uppercase sans serif that's paired for a nostalgic, summer camp feeling. Below the text is an illustrated version of a classic s'more: toasted marshmallow & chocolate sandwiched between graham crackers.
FRONT GREETING everything is s'more fun with you, dad!
INSIDE GREETING blank
FORMAT 4.25 x 5.5 inches, folded (A2)